As a brand owner, who doesn’t want to see their revenue grow consistently? The good news is, there’s one platform that’s becoming a goldmine for businesses, TikTok.
TikTok isn’t just a social media app anymore. It has evolved into an e-commerce platform through TikTok Shop, where users can discover and purchase products directly without leaving the app.
According to data from We Are Social and Meltwater, Indonesia ranks #1 globally for TikTok users in 2025, with over 194.37 million active users as of July 2025 surpassing the United States and Brazil.
So, if your brand hasn’t explored TikTok yet, now’s the time! TikTok Shop isn’t just a trend, it’s a proven sales and engagement channel that’s helping brands grow faster than ever.
With effective Tiktok Shop Promotion, brands can maximize their outreach and enhance customer engagement.
Why Brands Are Winning on Tiktok Shop Promotion
Understanding the impact of Tiktok Shop Promotion can provide valuable insights for brands looking to thrive in the competitive e-commerce landscape.
More and more brands are finding success on TikTok Shop, not just because of its massive traffic, but because they’ve figured out the right promotional strategies to turn visibility into real sales.
Indonesia itself has become one of TikTok Shop’s most active markets, with transaction volumes increasing every year. To help you get started, here are a few TikTok Shop promotion tactics you can implement right away:
1. Create High-Quality Organic Content
Organic content is the foundation of your brand’s presence on TikTok.
Focus on creating videos that feel authentic, engaging, and aligned with your brand story.
Since TikTok’s algorithm moves fast, it’s important to stay on top of trends while keeping your brand’s tone and message consistent. Try using a content flywheel approach from problem-aware to solution-aware to product-aware storytelling, to build a sustainable content ecosystem.
Also, tailor your content to different audience personas. Each segment has its own needs and motivations, and relevant content helps deepen connection and broaden reach.
2. Leverage TikTok Ads
Relying on organic reach alone won’t be enough, tapping into TikTok’s paid features can help accelerate growth.
Here are some options:
- Promote: A simple in-app feature that lets you boost well-performing posts to reach a wider audience. Great for increasing awareness and engagement early on.
- TikTok Ads Manager: For brands ready to scale, this tool gives you full control over targeting, budget, and ad formats (video, carousel, etc.). Perfect for more strategic and measurable campaigns.
- GMV Max: An automated solution that optimizes both ad and organic performance to increase traffic and sales. Ideal for brands with stable content and ad foundations looking to scale up.
3. Join TikTok Shop Affiliate
One of the most effective ways to drive sales on TikTok Shop is through affiliate marketing. You can collaborate with creators, micro-influencers, or affiliates who promote your products in exchange for a commission per sale.
Why this works so well:
- Your product gets exposed to more audiences without extra ad spend.
- You get authentic and varied content, as each creator has a unique style and audience.
- Conversion rates tend to be higher since audiences already trust the creator’s recommendations.
To maximize results:
- Set a clear and attractive commission system.
- Use active tracking links for easy monitoring.
- Provide affiliates with a support kit (briefs, creative templates, or product samples) so they can produce quality content easily.
With the right system and support, your affiliates can act as an extended sales team promoting your products even when you’re not actively posting.
4.Go Live
Live streaming is one of the most powerful ways to drive real-time sales on TikTok Shop.
Combine live sessions with exclusive offers like flash sales, coupons, or giveaways to maximize conversions.
Tips for a successful live session:
- Choose a host who’s energetic and confident in selling on camera.
- Showcase your best products and offer live-only deals or bundles.
- Engage with your audience, respond to comments, give shout-outs, and create urgency with countdowns.
- Promote your live schedule beforehand via posts, Stories, and ads to boost attendance.
5. Host Giveaways or Contests
Giveaways and challenges are a fun way to increase awareness and engagement.
Ask audiences to repost, tag friends, or create videos using your branded hashtag.
Benefits:
- Expands reach organically.
- Builds community involvement.
- Generates user-generated content you can reuse later.
Tips:
Keep the rules simple, offer prizes that align with your brand, and make sure participation steps support your objectives (like following your TikTok Shop account or sharing your content).
6. Use UGC from KOLs or Affiliates
User-generated content (UGC) from Key Opinion Leaders (KOLs) is incredibly effective people trust real experiences.
You can:
- Send free products to micro-influencers or KOLs for honest reviews.
- Collaborate on content formats like “unboxing” or “first impressions.”
- Reuse their content in ads (with permission).
This approach makes your brand feel more authentic, boosts virality, and helps improve conversions.
7. Collaborate with Big Influencers
If your budget allows, partnering with top influencers can amplify your brand’s reach and credibility.
Just make sure to:
- Choose influencers relevant to your niche.
- Provide a clear brief (tone, message, and CTA to your TikTok Shop).
- Monitor performance (reach, engagement, traffic, conversions).
- The best results often come from a mix of micro + macro influencers, micro for engagement, macro for mass awareness.
Read more:Beauty is Power: 8 Inspiring Beauty Product Business Opportunities
Discover the Right Influencers with Fair
If you’re looking for influencers that truly match your brand, try Fair Discovery feature.
You can explore over 150 million+ affiliates, nano, micro, and mega KOLs all searchable and filterable by your target audience.
Fair also offers a Campaign Management tool that helps you track performance and predict campaign outcomes in real time, so you can focus on strategy
