5 Gen Zs Favorite KOLs Often on FYP You Need to Follow!
TikTok has become an extremely popular platform among Gen Z, with various trends and content continuously appearing on the FYP (For You Page).
Among the many creators catching attention, there are several KOLs (Key Opinion Leaders) who consistently go viral and are frequently talked about.
They don’t just deliver entertaining content, but also have significant influence in their respective communities. From beauty influencers and comedians to doctors sharing education in engaging ways, these KOLs have successfully built close relationships with their followers.
For those who want to stay up to date with the latest trends on TikTok, here are five favorite Gen Z KOLs you must follow!
They don’t just frequently appear on FYP, but also present content that’s relatable, fun, and certainly can be inspiration for you. Who are they? Let’s check out the complete list!
Read More: Here Are 5 Reasons Why TikTok Influencer Marketing Is Essential for Your Brand!
5 Gen Zs Favorite KOLs Who Frequently Appear on FYP and Trending
Shasa Zhania
Starting from her love for the beauty world, Shasa Zhania often shares makeup tutorial content with a practical approach that’s easy for beginners to follow.
Through her videos, Shasa frequently interacts with her followers through lives and stories, creating a close relationship with her audience.
The content presented by Shasa Zhania has successfully attracted the attention of many people, proven by her follower count reaching 1 million.
Active interaction with her followers creates a tight bond between Shasa and her audience.
Willie Salim
Willie Salim is a creator known for his entertaining and surprising content. With a relaxed yet creative style, he can transform everyday moments into videos that capture the attention of millions.
Not only delivering humor, Willie also frequently follows trends and viral challenges with unique touches that make him different from other creators.
Additionally, his collaborations with friends or other creators become a special attraction, presenting fun interactions and bringing laughter to viewers.
Dr. Ayman Alatas
Dr. Ayman Alatas is a young physician who serves as a Clinical Microbiology Resident at Dr. Cipto Mangunkusumo Hospital. Not only focusing on his medical practice, he is also active as a model and influencer.
Through his social media platforms, Dr. Ayman frequently shares educational content about health in a light and easily understandable manner.
He often answers questions from netizens with an entertaining and engaging style, making medical information more interesting.
His presence on social media is not merely to share knowledge but also to inspire younger generations to be more concerned about their personal health and surrounding environment.
Asti (@c_asti)
Asti, known on TikTok as @c_asti, is a content creator who successfully blends corporate life with a touch of humor.
With over 126.6K followers and 8.9 million total likes, Asti regularly shares her day-to-day experiences in the workplace through entertaining and relatable videos.
Her content using the hashtag #corporatetiktok showcases common office situations that many encounter, such as colleagues who are always late or the dynamics when requesting time off.
With a casual and creative delivery style, Asti transforms these moments into entertaining content that appeals to many viewers.
Her interactions with followers through the comments section also enhance her connection with her audience, making her a “bestie” for office workers seeking entertainment amid their routines.
Cete (@ceritacete)
Many people are likely familiar with this one – Cete, a content creator who has captured the hearts of numerous followers through creative and relatable videos. She has successfully gained 57.8K followers and amassed 14.3 million total likes.
Cete frequently shares everyday moments that many people find relatable. This approach keeps her followers, mostly Gen Z, eagerly anticipating her latest content.
Why Do KOLs Choose TikTok Platform?
TikTok is not just an entertainment platform, but also an effective marketing medium. With the help of Key Opinion Leaders (KOLs), brands can reach a wider audience and increase engagement in a more natural and appealing way.
Here are several reasons why collaborating with KOLs on TikTok can be the right marketing strategy:
Many Active Users
TikTok has millions of active users from various countries and continues to grow, estimated to reach 1.5 billion users. Since 2021, the platform already had 800 million active users and has become one of the most popular applications.
With such a large user base, brands can leverage TikTok as a promotional medium. Content involving KOLs frequently appears on FYP (For You Page), increasing the chances of products being seen by more people and attracting potential customers.
Great Opportunity to Expand Market
TikTok is not only an entertainment platform but also an effective marketing tool. With its high number of active users, TikTok provides great opportunities for brands to reach more audiences and increase sales revenue.
Utilizing KOLs on TikTok can be a brilliant strategy to attract new consumers and expand business reach in a more interactive and engaging way!
Gen Z User Domination
TikTok has become a favorite platform for Gen Z, with 60% of its users aged 14-22 years. Creative features such as video effects, viral challenges, and the unique FYP algorithm make it increasingly popular among young people.
It’s no wonder that TikTok is the right place for brands wanting to reach this digital-savvy generation market.
Increasing Brand Audience
TikTok is a platform that makes it easier for KOLs to build an audience for a brand. Even with a modest follower count, as long as it aligns with the target market, it can still be effective.
KOLs can promote and sell products in a more engaging way. To maximize results, create an interesting storyline for promotional content. This way, engagement will increase, making the product more recognizable.
The more people interested and watching, the greater the opportunity to generate higher revenue compared to conventional promotion.
TikTok Content is Easy to Share
Unlike other platforms that limit sharing features, TikTok makes it easy for users to spread videos they like. Attractive and engaging content goes viral more easily, allowing brands to reach more people.
To achieve viral effects, create unique, creative, and innovative content. This way, potential consumers will be more interested and more likely to share the content, widely increasing brand exposure!
Read More: 5 Influencer Marketing Trends in 2025 That You Can Adopt for Your Marketing Strategy
Those are the 5 favorite Gen Z KOLs who frequently appear on FYP and you must follow! From Shasa Zhania with her practical makeup tutorials, to Cete who always presents relatable content, they all have successfully captured attention and become idols for many young people on TikTok.
According to analysis from Fair, collaborations with KOLs on TikTok can increase the engagement rate up to 17.96% – significantly higher compared to other social media platforms.
Fair offers end-to-end KOL marketing services that make it easier for brands to connect with the right influencers, especially those who have a strong Gen Z follower base.
The all-in-one platform from Fair not only helps in finding and selecting KOLs that align with your brand identity, but also provides real-time performance analysis, audience insights, and targeted content strategies.
Supported by an experienced professional team, Fair is ready to help your business leverage the power of TikTok to effectively reach Gen Z audiences.
So, what are you waiting for? Let’s enhance your digital marketing strategy by collaborating with Gen Z’s favorite KOLs and Fair Indonesia as your trusted partner! Make your brand trending and always appear on your target audience’s FYP right now!
