Fair’s feature 2024 recap is here! We’re excited to share the latest improvement as well as updates for you. These enhancements are crafted to make your influencer marketing experience more efficient, seamless and accessible.
Let’s take a look at our improvement!
Improvement & Changes on Creator Discovery
Through 2024 – we execute improvements on Creator Discovery to make your experience easier during searching the right influencers.
We structured and enhanced the “By Filter” subfeature. Now, we provide template recommendations if you’re still unsure to start. On the other hand, Fair also leverages the capabilities of using multiple methods at the same time to increase relevance.
We’re also excited to show that our new subfeature, “By Similar”, is Fair Friends’s favorite! This subfeature is perfect if you need to find influencers who have the same persona as one person, but need more names like them, based on their creator persona or audience persona. Don’t worry, this subfeature is also ready for you to try on the “By Filter” tab.
Your searches will be recorded in the “History” tab. History is saved per Session & Captured all the creator results with customizable Discover Name. Not only that, you can also continue your session from your last history discovery search, by clicking “Activate Next Page”.
Analyser’s New Enhancement
We provide you with an influencer contact person – which will be easier for you to contact them directly! Not only that, you can detect accounts on each platform even though they have different usernames.
All usernames you search for will be automatically saved in your history, allowing you to reuse them for comparison or review at any time. Hence, we’ve added an identifier to track the creator you’ve analysed before.
New Feature: Outreach
We assist you in reaching out to influencers and inquiring about their prices via Creator Discovery and Analyser. You can also provide a wish list of influencers as well on the Outreach page.
Once you click Ask for Price, you will get a Confirmation page which you add notes based on your needs. For this scope of work, it will take an estimated 3 to 5 working days for outreach. Then, we will email and update you on the Outreach page once the rate cards are available.
Improvement on Brand Analytics
Say goodbye to excel or spreadsheets! Now, you can overview all your campaigns in one dashboard – Brand Analytics. To make your experience more efficient, we remove the platform filter on Creator Performance Analytics in order to streamline the dashboard.
Updated Campaign Management Feature
Both on Ongoing and Upcoming, you can add bulk creators without hassle! No need to insert username one by one. Not only that, both campaign names can be edited! You can execute both campaigns flawlessly.
Specifically for the Upcoming feature, you can set your KPI by viewing your campaign projections with 2 calculation method options (Median or Average) and 3 scenarios options (Pessimistic, Realistic, or Optimistic). All of the Creators that you have projected will be summarized in the campaign overview.
The dashboard is here to make your viewing easier, by displaying category tier and their platform. All projections are based on the last 8 pieces of content (reels or videos) from the KOLs. You can also view their performance by CPE, CPV, views, engagement, duration, and posting date and time.
By all those updates, we hope your influencer marketing journey is seamless and more effective. Let’s execute influencer marketing more effectively with Fair!
