Who doesn’t know successful influencers in Indonesia? Through consistent and relevant content, they help shape how people interact in the digital world from Instagram and TikTok to YouTube.
Influencers act as trust builders, helping audiences feel more confident before making decisions.This is where brands gain added value when collaborating with influencers. With the right influencers, brands can show up in a more human, relatable, and trustworthy way to their audience.
That’s why choosing influencers who align with the industry and target audience has become a crucial step in today’s marketing strategy.
Top 10 Influential Influencers Across Various Industry
Every industry has its own standout figures influencers who are not just popular on timelines, but also trusted.
They create massive awareness and help audiences feel more confident before eventually making a purchase decision.
1.Beauty Industry (Tasya Farasya)
When it comes to beauty, it’s almost impossible not to mention Tasya Farasya. Her reviews are detailed, honest, and clearly show that she knows her products well. That’s why many people watch her content not just
2.Fashion (Tamara Dai)
Tamara Dai is a fashion influencer known for her bold and edgy visual style. Recognized for her unique mix-and-match skills and statement looks, her content easily stands out in feeds. She’s perfect for brands that want to appear expressive, modern, and fashion-forward.
3.Lifestyle & Personal Insight (Raditya Dika)
Raditya Dika is a creator and writer known for his honest and relatable personal storytelling. Through stories about life, career, and money, he focuses on shaping his audience’s mindset and way of thinking.
4.Food Industry (Tanboy Kun)
Yes, Tanboy Kun is indeed known for his large portions and iconic eating style. But behind that, he has strong reach and engagement. For F&B brands looking to gain quick recognition, he’s the type of influencer who delivers results effectively.
5.Sports & Health (Dokter Tirta)
When it comes to sports and health, trust is everything. Dr. Tirta is known for being vocal, educational, and highly credible, thanks to his active involvement in the running community and his background as a health professional.
His sometimes eccentric delivery style adds a unique appeal to his audience. Brands in this category usually need figures who are not just popular, but genuinely trusted.
6.Tech & Gadget (GadgetIn)
Many people watch GadgetIn before buying gadgets, and for good reason. His reviews are clear, organized, honest, and never over the top. On top of that, he often translates tech language into easy-to-understand terms, making him perfect for tech brands that want to help their audience make confident decisions.
7.Art (Erika Richardo)
The influencer known for “Erika Lukis Di” is surely not a stranger. Erika has a consistent and highly creative art style. Her content is steady, full of unique ideas, and creates a strong emotional connection with her audience.
8.Automotive (Fitra Eri)
Fitra Eri is an automotive influencer and YouTuber, known as one of the most influential figures in Indonesia’s automotive industry.
Starting his career as a journalist at Autocar Indonesia, he is now actively sharing car reviews, test drives, vehicle comparisons, and automotive education through YouTube and social media, consistently creating content that captures his audience’s attention.
9.Traveler (Fiersa Besari)
A writer, musician, and travel vlogger who creates numerous videos exploring Indonesia’s nature and sharing inspiring travel stories.
His uploads mostly focus on adventure experiences, hiking, and discovering Indonesia’s natural beauty, especially in lesser-known areas.
10.Education (Jerome Polin)
To reach Gen Z, Jerome is an example of a fun and educational influencer. He became known during his studies in Japan alongside his friends, often referred to as the “Waseda boys.” With his love for mathematics, he has successfully established himself as an educational content creator.
Read more: 5 Influencer Marketing Trends in 2025 That You Can Adopt for Your Marketing Strategy
Influencer marketing isn’t about finding the most viral influencer, it’s about finding the one who’s most relevant and trusted by your target market.
Once trust is established, other campaigns like ads and affiliate programs tend to run smoother and more effectively.
Instead of guessing which influencer “might fit”, you can use FAIR.With FAIR’s Analyzer feature, you can dive deep into influencer analysis, covering engagement rates, predicted rate cards based on tier and industry benchmarks, and even estimated campaign success before collaboration begins.
With access to historical data, brands can make safer decisions without wasting budget on the wrong influencer.
FAIR also offers Discovery, allowing you to find over 150 million influencers in just minutes.
By combining Discovery and Analyzer, you can identify KOLs who are truly relevant to your brand based on audience, performance, and credibility, not just gut feeling.
