This feature is very useful for those of you who want to analyze the performance of influencers.
Analyzing Insights with Analyser
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You can type in the influencers you want to look for and choose from 3 available social media platforms.
- You can view detailed analytics data from influencers, such as Engagement Rates, Follower Demographics, and User Performance. User Performance is an average result from 2 month’s latest content from the influencers.
- You can also see the Contact Person of the influencer with a blue profile symbol.
- User Authenticity is assessed based on the number of real and fake accounts, as well as Significant Followers following the account, especially verified accounts with a large number of followers. Followers Reachability is analyzed by breaking down the data regarding who the followers of the account follow. This analysis serves to measure the possible reach of the content to its followers. In the Profile Growth section, the graph shows the growth in the number of followers every 6 months, whether it has increased or not.
- Audience Breakdown you can see information about the Top City, Age Range, and Gender of the influencer you’re analyzing.
- You can also see the Top Hashtags, Top Mentions, Top Interests, Top Contents of the influencer.
Comparing Up to 10 Influencers
We can Add Comparison History without reducing the available credit, and you can also add up to 10 accounts for side by side comparison. But, if you Add Comparison, it will reduce the available credit.